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BLACKBERRY
BlackBerry was big among business people due to its durability, long battery life and being easy to use for e-mails but it wasn't desired by youth as much and competition with other smartphones was growing. Also Blackberry had a messaging app called BBM which was the cheapest way to communicate with friends. And we decided to make this coffee cup icon with this message: “for the price of a cup of coffee, unlimited messaging“. We used this icon on the visuals with the bodycopies with “emotions”.
Blackberry BBM // Poster 1
Blackberry BBM // Poster 2
Blackberry BBM // Poster 3
Blackberry BBM // Poster 4
Blackberry BBM // Poster 5
Blackberry BBM // Poster 6
Blackberry BBM // Poster 7
Blackberry BBM // Billboard
Blackberry BBM // Door hangers
Blackberry BBM // Big Coffee Mug
Blackberry BBM // Big Coffee Mug
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