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SONY
Sony is a well known and much trusted technology brand but their products were not desired or dreamed about as much by young consumers because of the weak brand connection in their lives.
That's why, we created Sony FunMaker programme. This was a brand ambassador programme which was designed to be much more visible in students daily lives. Our strategy was to bring the fun to their lives via Sony products.
Sony Funmaker // logo design
Sony Funmaker // branding
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